77 Idea Lab: Denzel Braswell

By: Hunter Mylek

Who is Denzel Braswell?

Denzel is the Co-Founder of “The Enticed Collection”. I’m also a Senior at Grand Valley State University, studying Statistics and Mathematics. I like to cook, play video games and watch movies.

What is The Enticed Collection?

“Our business idea is to start an Online Custom Wig and Hair extension company. Pretty much we buy different types of hair from vendors and either my sister customizes them into a wig or we resell them as extensions.”

What inspired this idea?

“I was inspired by how my sister had already started her hairstyling business and she wanted to convert it into selling more of the hair accessories. I knew she would need more help with the marketing and financial side of things and I knew that this was an untapped market and area where minorities women reside but did not have access to that type of business.”

What do you hope to achieve through the 77 Idea Lab?

“I hope to develop a real solid business model and gain marketing experience that I can use to get the business better exposure.”


If you are interested in joining the 77 Idea Lab in the future all you need is a passion for a problem that is worth solving. The 77 Idea Lab will help develop the idea and business around the problem through one-on-one mentoring, workshops, with a chance to get a $1,000 grant.

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