Three student teams from Grand Valley State University have been selected out of 65 applicants as semi-finalists for the 7th Annual Student Accelerate Michigan Innovation Competition. On Nov. 3, Grand Valley teams EZIV LLC, Stir it Up LLC, and Orindi Ventures will compete with 27 other semi-finalists from colleges and universities from around the state of Michigan for up to $20,000 in cash prizes. Accelerate Michigan Innovation Competition is one of the largest business competitions in the country and brings together the top student-led businesses in the region.
Grand Valley senior Zoe Bruyn is a first time semi-finalist. Her bakery, Stir it Up, employs individuals with specials needs while providing them with a safe environment where they can grow their skills.
“I am very happy about it,” Bruyn said. “I think it is a really great opportunity. Even if I don’t come away with a prize, the opportunity to present your idea and get feedback is exciting.”
She said that if she does win, the money will go towards purchasing commercial equipment and marketing materials as she expands her operation.
Director at the Richard M. and Helen DeVos Center for Entrepreneurship & Innovation (CEI) Shorouq Almallah and Entrepreneur in Residence Matt Larson will be coaching Bruyn, along with Jordan Vanderham of Orindi Ventures and Nelson Schrader of EZIV, as they refine their pitches and prepare for the final competition.
The final competition will take place from 11:20am-4:00pm on November 3rd at the Cobo Center in Detroit. Winners will be announced at the Accelerate Michigan Innovation Competition dinner reception at 5:30pm.
Congratulations to the Grand Valley semi-finalists!
Chloe White: I think it was meeting new people, because once you get to working on the project, you really get to connect with these people, because you are working together, and you are building a project together, and it is really fun.
Neu: What is the most important thing that you learned in TESA?
CW: The most important thing I learned at TESA was that it is all teamwork. It’s not that you have to rely on others, but you sure do have to work with others.
Neu: What would you tell someone else that is interested in TESA, but that may not know anything about it?
CW: It’s definitely fun. To begin with, it seems a little scary. They will throw a lot of things at you, but you will get the hang of it. It will be a great experience for you, and it will help you… TESA is so worth it.
Congratulations to the Oct. 4 Idea Pitch winners and participants! Tom Peurach of Tiny Home Community took 1st place and $1,000, Brittany Taylor of Pressure Ulcer Prevention won 2nd place and took home $750, and Aaron B. Schaasfma of 934 Bagworks was awarded $500 for 3rd place. Thank you to all of the judges and participants that made the event a success!
Neu: How did you become interested in TESA? Were you already interested in entrepreneurship?
Reiner Fontain-Perez : Definitely. My business teacher actually introduced me to the program, and so I looked at it and the description seemed really nice. I was very into entrepreneurship, and I competed in Business Professionals of America (BPA). So I was like, “Okay, I want to experience this.”
Neu: Can you tell us about the business that you and your group came up with?
RFP: That was a long time ago…I think we came up with one a business that was eco-friendly, but I don’t remember the specifics. That was kind of the key thing that I got out of the program–the ability to be able to coordinate ideas, to be put into a specific situation and in a very short time period be able to prepare and have a presentable idea at the end.
Neu: How has TESA influenced your life–your career choices, your education choices? What do you think the most important thing you’ve learned is? And what would you tell someone that is interested in trying TESA but may be hesitant to try something new?
RFP: At the time, one of the most important things I got out of TESA was being put into a situation that I wasn’t really comfortable with. I did not know anyone that was participating in TESA, so that was very valuable to me. Even though I felt a little uncomfortable, it kind of got me out of my comfort zone. Since then, it has definitely helped me and I try to cherish those opportunities as much as I can, because its definitely a very important thing to be able to do. Especially right now–(TESA) was like five or six years ago, I am currently working my first engagement in Kansas City, MS, which I knew no one there from the area, from the office or from the engagement team. So being able to have that experience earlier on definitely helps with collaboration later on.
Another thing that I learned was that it is important to be able to make good relationships. A lot of relationships I made during those couple of years (in TESA), I still connect with them now. At the same time, I also met Peg Shoenborn (Lead TESA Instructor). Later on, I saw her at BPA, another competition, and then I saw her at Grand Rapids Community College as an instructor. We made a BPA chapter there. We made an agreement with Davenport University and started a BPA chapter there, which allowed a first place competitor in nations to be considered for a full ride scholarship at Davenport. I was able to get the first place in nationals and I got the full ride scholarship. So you can see how one very good relationship can lead to a multitude of opportunities. That is what I would kind of suggest for the students–try to make the most of it and step out of your comfort zone, meet new people.
The Teen Entrepreneur Summer Academy (TESA) has influenced hundreds of high school students in West Michigan over the course of the past ten years. We recently got in touch with some of our past participants to hear first hand how TESA has impacted their lives.
Kenowa Hills High School
Years participated in TESA: 2015 and 2016
Neu: How did you find out about TESA?
Ravel: How I found out about it is pretty funny. I saw a girl who had a flyer for this thing, and I was like, “Oh, what’s this?” And she said, “Do you want one?” And I said “Yeah.” I took a look at it and said, “oh, TESA, this is interesting.” Freshmen year I was bouncing back and forth, wondering what I wanted to do as a career, and I knew that marketing, entrepreneurship and business was a big part of what I wanted to do. So when I saw the TESA flyer, I was like, “Mom, I’ve got to do this program!” So she signed me up. I have always been interested in marketing and entrepreneurship, so I did the program and it was fantastic.
Start Garden has played a large role in Grand Rapids’ entrepreneurship ecosystem since 2012 by giving entrepreneurs a stage to present their ideas to the community while they compete for the opportunity to win $5,000.
Neu spoke with Start Garden Community Relationship Officer Laurie Supinksi about the history of 5×5 Night, it’s triumphant return and expansion, and why events like it are important for communities.
Neu: Can you start by telling us about your position at Start Garden and how you came to work there?
Lori Supinski: I was with an organization called eMerge. eMerge and Start Garden merged, so I came on board bringing the component of working within our 13 county region to connect entrepreneurs to all of the different resource organizations that provide services and programs. I am the connector. In the past Start Garden wasn’t necessarily focusing on the entire region, they just kind of operated in Grand Rapids, focusing on high tech, high growth businesses. Part of this merger was a shift in focus for Start Garden as well. Now we are focusing regionally and also focusing on neighborhood businesses, lifestyle businesses, and regional and rural businesses in some of our northern and southern counties, so we are trying to encompass all of the different types of startups that we see.
Neu: What is the history of 5×5 Night? How did it come to be?
LS: It was started in 2012 by Rick Devos–it was his idea and his organization. He was saying that there a lot of people with good business ideas, and how do we find them? How do we help support them and give them a little bit of a push? So he came up with this idea, and every week they would award $5,000 to an idea that would come out on the website. Then at the end of the month, they had all of those winners come in and pitch, and if they went further, then Start Garden could potentially invest more money in them. The $5,000 at that point was sort of that stepping stone to further investment by Start Garden, the idea being that they were really viewing themselves to be a venture capital fund and trying to look for and pull out some of those companies that were potentially going to grow and be scalable businesses. So that is kind of how the idea of 5×5 Night started. It was completely funded by Start Garden. Eventually, they got to a point where they really didn’t want to do that weekly investment anymore, simply because they were starting to grow a portfolio of companies that they were investing in. The capacity– staff wise and financially–to continue to do that wasn’t really feasible, and yet the community has embraced the whole 5×5 Night program. Start Garden really didn’t want to see that go away, so there was a period of time where they stopped doing it, and then the eMerge organization for a little while last year. When eMerge and Start Garden merged this year in April, we brought that program back under the umbrella of Start Garden, and we relaunched it in July. The idea with it this time is that we really wanted the program to have a regional impact, so we are taking it on the road. What we are trying to do now is to expose people to the program who might not know about it, because sometimes people don’t look outside their backyard. It is for people who are either not aware of it or maybe not comfortable entering the competition if they feel like it’s too far away. The idea really is to just engage more people. We have seen that having the events outside of the normal Start Garden location has brought an entirely new group of people to the event. It really gives more awareness to entrepreneurship in those communities.
Neu: Why 5×5 Night is important to communities?
LS: What we are trying to do at Start Garden is to encourage and support people that want to start their own businesses. One of the barriers to getting started is capital, and even though $5,000 is not a lot of money in some cases, it is sometimes something that can get somebody jump started. The prize money is certainly very important to most of the people that enter the competition, but the other thing is to get exposure for people’s ideas. By entering your idea out on a website, you are having to show it to people. It helps the entrepreneur think through, “What is this idea and how do I get people excited about it to vote?” Only the top five ideas get to pitch each month, and if you are in that group, then that whole experience is in and of itself quite something. You have to get up on stage, you have to pitch, you have to have thought through not just your idea, but a little bit of your business model and you have to answer the question of what that $5,000 will do for you, and what kind of impact that will make on your business. It is a really good exercise for an entrepreneur to have to get up in front of people and talk about their idea.
Neu: How does Start Garden quantify the impact? Do you keep in touch with the winners?
LS: Yes, we can go into the database and look at some of the past winners of 5×5 Night, and we keep track of where they are and what they are doing. There are some great examples–one of the companies that comes to mind is called Mull-It-Over Products. We had the founder return to 5×5 Night to address the audience, and he also came back as a judge. He has said that 5×5 Night was really the beginning of him rolling out his business. He was an industrial designer and was working with construction companies that put up buildings. A lot of the complaints of people that inhabited the buildings was that with so much glass, there was a lot of noise volume, and he came up with this idea of how to control the noise via a certain type of window design and window seal. 5×5 Night incentivized him to get further investment. Now his companies is worth 4 or 5 million dollars and it is continuing to grow.
We are going to start bringing some of winners back in to update and inspire people. Liz Hinton was a winner last year. Her company is called KNITit, and she called the other day and said that she wanted to come back as a judge and give some money to support the 5×5 Night program as a sponsor, just because it helped her so much. She has been really successful, and it is great and inspiring to people.
Neu: What are the plans for 5×5 in the future?
LS: I think we are going to continue to experiment with this model of moving it around to increase the awareness of the program and increase the amount of participation. We would like to continue to see a variety of different businesses and ideas put out there. It doesn’t have to be all apps. It can be a technology based business, it can be a product, or a retail space, or a service. Our goal is to keep that momentum going, and to continue to provide a platform for people to get started.
Nue: Is there anything else you want to say about 5×5 or Start Garden?
LS: I am really excited about it. I think that there hasn’t been one event that I went to that there hasn’t been just a great excitement in the room. In August we had the event at LINC. Before the event started, Paul Moore from Start Garden was the emcee, and he asked the audience, “How many people here have been to a 5×5 Night before?” And more than half of the people had not. That was great, because it proved that by having it at a different location, we attracted more people–people that are connected with LINC and promoted it within their network. I think that is exactly what we are trying to encourage. When the winner was announced, people screamed and the winner cried. It was really, really fun.
We want people to know that even though we are traveling around, it is still an open competition. We like the idea of entrepreneurs traveling outside of their area to go pitch to a different audience. We want to keep it an open platform, and that is the goal. As long as we keep helping entrepreneurs, as long as the community is continuing to support it, we will continue to do it. One thing that I wanted to mention, is that everyone that submits an idea, whether they get to be one of the five people to pitch, or they pitch and they don’t win, we are connecting with them through Start Garden. We send them a note saying, “Just because you didn’t get to win or you didn’t pitch, does not mean that your idea isn’t a good idea. If you want to move your business forward, call us or email us. We will listen to where you are in your process and connect you with some of the resources out there.” A lot of times, entrepreneurs don’t know what the resources are. When you are trying to start a business, it can be a lonely thing. You can feel like you are out there all on your own, and you need so much money to get started and a lot of these resources are free of charge.
This interview has been edited for length and clarity.
Even those who are unfamiliar with business may know the old adage that coffee shops are “doomed to fail.”
Trevor Corlett, owner of Madcap of Coffee Company in downtown Grand Rapids, suggests that many people who open coffee shops do so under the false perception that there is nothing to it.
“They spend a lot of time hanging out in coffee shops and it’s super chill and it’s fun and they drink coffee and hang out with friends, and they perceive that is what it will be like to own one,” Corlett said. “You get people that have no background in managing retail, without being able to manage a staff that tends to be younger and all of the things that come with it. So that failure rate that you see from 10,000 feet up includes that.”
The coffee industry is incredibly diverse. Forbes ranks Starbucks among the world’s 50 most valuable brands. Biggby, an East Lansing born coffee chain, has 182 locations across Michigan, making up 48% of coffee shops across the state. For those who like to keep their spending local, Grand Rapids alone has more than a dozen independently owned coffee shops.
Grand Valley State University professor Dr. Timothy Syfert teaches entrepreneurship at the Seidman College of Business, and explains how these different types of coffee entities serve different functions.
“People go to Starbucks or Biggby for the coffee,” Syfert said. “People go to coffee shops to meet other people–for the community,”
What can entrepreneurs approaching different product markets learn from this? Well, coffee shops are a great example of what every entrepreneur should bear in mind.
“That it is not always about the product or service– it’s about what is around it,” Syfert said. “It’s the thing beyond the product or service that keeps people coming back.”
For Latesha Lipscomb, winning 5×5 Night last month was a long time coming.
“I wasn’t going to do it,” Lipscomb said. “I had done 5×5 twice in the past, and I had come really close to being able to present, but each time I was devastated because I wasn’t selected. I was really discouraged.”
Lipscomb launched her beauty business, I Got Face, in 2010 out of her live work/space on Division Ave. She entered 5×5 Night at the last minute after receiving encouragement from the community.
“I got several emails from several people from all different walks of life in the community telling me that I should do 5×5,” Lipscomb said. “I am a firm believer that if you hear something three times, then it must be meant to be.”
It’s no secret that there are limited employment opportunities for individuals with special needs.
In a 2015 survey conducted by the National Center on Health, Physical Activity and Disability (NCHPAD), 57 percent of respondents with Down syndrome reported working paid jobs in some capacity, and only 3 percent of those reported working full time. Among the reasons cited for unemployment included lack of job-skill teaching programs and lack of job coaching.
Zoe Bruyn is doing something to change that.
“People with special needs have always been pretty close to my heart,” Bruyn said.
Bruyn, a senior at Grand Valley State University, is the owner of Stir It Up, a bakery that employs individuals with special needs and seeks to provide them with an environment where they can develop valuable job skills while gaining a sense of accomplishment.
On Wednesday, August 14 Latesha Lipscomb came out on top at 5×5 Night and took home $5,000 for her business I GOT FACE Concierge Cosmetics. We will be following up with Lipscomb to get the full story and find out how she plans to apply the funds to her burgeoning business. Stay tuned!