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Malamiah Juice Bar, Royal Jelly Foods take home funds in Business Bootcamp Pitch Competition

By Kayla Sosa

In September, owners of Malamiah Juice Bar and Royal Jelly Foods participated in the Grand Rapids Business Boot Camp Pitch Competition. This endeavor is lead by Michigan Good Food Fund, a “thirty million dollar loan fund created to provide financing and business assistance to good food enterprises that increase healthy food access and spur economic opportunity in underserved communities across the state,” according to Jean Chorazyczewski, program director of Fair Food Network, a business parter of MGFF.

MGFF logoChorazyczewski said both of the winners of the competition – Malamiah Juice Bar, first place, and Royal Jelly Foods, second – support the mission behind Good Food Fund.

“They are increasing access to healthy food, creating opportunities for jobs, and spurring the local food economy,” Chorazyczewski said.

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Malamiah Juice Bar owner Jermale Eddie and manager Rebekah Wicker.

The first place winner – Malamiah Juice Bar – took home $7,500 in prize money. Owner Jermale Eddie said the funds will allow them to continue and expand their business, which has been open for five years now. Originally having joined to learn from the Business Boot camp program, winning the pitch competition was an added bonus.

“Of course all startups are in need of financial capital to grow,” Eddie said. “We also recognize that each of the judges and those in the crowd may have resources that may be beneficial to the growth of our business and mission. The pitch winnings will allow us to take a greater risk in expanding our business, which simply equates to getting our products into the hand and bodies of more people.”

After being introduced to the art and health benefits of juicing, Eddie and his wife ended up starting a business and eventually both quitting their day jobs to run the business. They are proud to serve West Michigan “good” and healthy food.

“We take fresh fruits and vegetables and make them into juices or smoothies,” Eddie said. “Our juices and green smoothies have no added sugar. Some of our other smoothies may have agave or a vanilla yogurt added it to it. Basically our goal is to make you the freshest, best tasting beverage or smoothie bowl with little to no processing. Essentially raw juices and smoothies.”

Eddie said they don’t use the phrase “clean food” because it implies a form of privilege.

“If one is eating ‘clean food,’ then others are eating ‘dirty foods’ and that just is not the case,” Eddie said. “In fact we could all use an element of healthiness when preparing our foods and beverages.”

You can find the juice bar inside the Downtown Market, 435 Ionia SW. Additionally, Eddie said they have taught classes and workshops teaching people how to make these smoothies themselves, as well as peanut butter, almond butter and almond milk.

“We exist to elevate community health through healthy products, local partnerships and youth employment,” Eddie said of their mission. “We simply strive to love people and do good in our community.”

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The women of Royal Jelly Foods. 

Similarly, Royal Jelly Foods is bringing “good food” to the West Michigan community.

In 2017, Alita Kelly and Kiara McClenton started Royal Jelly Foods catering company, and brought on Jenny Bongiorno and Kelsey Hakeem this year.

“Our mission is to celebrate the human connection through food,” Bongiorno said. “We envision a food culture that pays homage to the land it was grown from by taking just what is needed and using ingredients to the fullest extent.  We envision the people that picked, transported and cared for our food will be honored and treated with utmost respect and humility. Lastly, we envision a just food system that feeds all people well.”

Bongiorno and Hakeem specialize in food growing, and hope to help the business eventually expand beyond catering.

“We are farmers and passionate food lovers who started catering because we loved sharing our food with others and suddenly found ourselves running a business,” Bongiorno said.

“Royal Jelly is an socially and environmentally-minded company delivering farm-fresh food through their catering services. Both are sourcing their ingredients locally, which supports local and regional farmers in a positive way.”

Bongiorno said Royal Jelly will use the funds – $2,500 – to pay for some consulting and legal services in order to shape the business the way they want to.

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Breaking Barriers

Amy Engelsman – Proos Manufacturing

As Amy Engelsman transitioned into the her role as CEO of Proos Manufacturing, she faced significant challenges: securing company financials; obtaining funding for purchase of the business; proving her leadership capacity to the lender; earning the trust and respect of employees despite having worked for Proos for more than 20 years.

As a female entrepreneur and business owner, Engelsman now experiences the challenges of running a business while also dealing with the traditional challenges that women face in the workplace, including those in executive positions. She believes her biggest achievement has been gaining the acceptance and acknowledgement of her peers in a traditionally male-dominated industry.