2016 MWest Competition

MWest Challenge 2016 winner Preston Smith

On Friday, April 1, 134 students from colleges and universities across West Michigan gathered at Grand Valley State University’s Eberhard Center to compete in the third annual MWest Challenge for a chance to win a total of $40,000 in invest capital.

The MWest Challenge was first held in 2014 as a collaboration between the West Michigan Colleges and Universities Group (WMCAG). The competition aims to give students the opportunity to take their business ideas to the next level while receiving feedback from a panel of expert judges.

Kevin McCurren is Director of the Richard M. And Helon DeVos Center for Entrepreneurship and Innovation (CEI) in the Seidman College of Business at Grand Valley State University and helped to facilitate the creation of the MWest Challenge.

“They (WMCAG colleges) started doing  their own business competitions, then everyone would send their winning teams to a regional competition,” McCurren said.

This made for scheduling conflicts and a lack of opportunity across the colleges; not all of the schools have equal resources, so certain colleges persistently dominated the final regional competition. The MWest Challenge addresses these issues with a single competition that allows for students from the different colleges to collaborate, provides free entrepreneurial workshops to participants and creates awareness by bringing in sponsors and judges from the community.

Corey Oosteveen is a product market manager at Open Systems Technologies in Grand Rapids and served as one of twenty five judges. Oosteveen is an entrepreneur himself and has started several companies in variety of areas, including web development, consumer wearables and robotics education.

“I love seeing the teams that are able to come up with problem and actually have some solid steps going forward with being able to solve that problem,” Oosteveen said. “I was pretty impressed by the level of these presentations.”

Many previous winners and participants have gone on to successfully incorporate their businesses, achieve sales and raise thousands of more dollars in investment capital.

Jordan Vanderham, a sophomore engineering student at GVSU, returned to the competition this year after winning $1,000 in last year’s Idea Pitch category. He has since won upwards of $25,000 at business competitions across West Michigan.

“(Last year) I learned so much about myself being able to stand up in front of a group,” Vanderham said. “It’s great to get momentum behind an idea that you have … sharing with the community is a great way to get input.”

This year, the cash awards were broken up into five categories: Northwestern Mutual Masterclass, Early Stage, Amway Spirit of Entrepreneurship, Spectrum Health Innovation, and Impact Awards. With 54 teams presenting, the range of awards is intended to address the fact that not all of the teams are going to be in the same stages of development; the Northwestern Mutual Masterclass Awards are $6,500 each and are awarded to those who are in the late stages of development, perhaps having a prototype or ready to produce one, while the Impact Awards are $1,000 each and are intended to help the receiving teams further develop their ideas.

Preston Smith of Bootstrap Innovations received one of the Grand Prize Masterclass awards. Smith is a senior finance major at GVSU and a veteran of the war in Iraq. He and his business partner, Daniel Diem-Rylaasrdam, have developed a portable thermal icemaker geared towards rural agriculture communities that don’t have access to electricity. Smith had a working prototype with him at the competition.

“We need to build several more prototypes,” Smith said when asked how they intend to apply their MWest winnings. “We also want to use it to go to Nicaragua to identify and begin working with a specific rural agricultural community.”

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2016 MWest Challenge winners

Bootstrap Innovations                       Northwestern Mutual Grand Prize Masterclass-$6500
Lüp                                                       Northwestern Mutual Grand Prize-Early Stage -$6500
Mechanical IV Pump                           Spectrum Health Care Innovation-$5000
Fathom                                                 Amway Spirit of Entrepreneurship-$3000
Edicolor                                                Second Place-Early Stage -$3000
SafeKey                                                Third Place-Early Stage -$2000
LoadMate Wheelchair Loader            Impact Award-$1000
Morpheus Scheduling Software         Impact Award-$1000
UNA                                                      Impact Award-$1000
Simply Conquer                                  Impact Award-$1000
Ice Cream Boat                                   Impact Award-$1000
Old Flame                                            Impact Award-$1000
Orindi Ventures                                  Impact Award-$1000
The Mat                                               Impact Award-$1000
Lockdown G-Rapids                          Impact Award-$1000
The Shop Supermarket                    Impact Award-$1000
Tech-ulance                                       Impact Award-$1000
Young at Heart Home Care             Impact Award-$1000
BioMarks Studio                               Impact Award-$1000
Jewelry Subscription Box                 Impact Award-$1000



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