Lessons from a local coffee company

Doomed to Fail Even those who are unfamiliar with business may know the old adage that coffee shops are “doomed to fail." Trevor Corlett, owner of Madcap of Coffee Company in downtown Grand Rapids, suggests that many people who open…

Starting a business…while working 9-5.

Believe it or not, most people don't start off as entrepreneurs. Starting a venture often co-occurs with working and/or going to school. Although it is possible to save enough money to live off of while starting your own business, few…

Marketing on an entrepreneur’s budget

When you are first starting out as an entrepreneur, you may have limited room in your budget for marketing. Fortunately, you don’t need to have a multi million dollar marketing department to create recognition for your brand. You just need…

How to maintain healthy relationships with your business partners

There are many factors to consider when starting a venture; feasibility, financing, product to market fit. But what about healthy relationships with your business partners? No matter how earth shattering an idea is, a dysfunctional team can kill a winning…

How to run a successful Kickstarter

In the past five years, Kickstarter has emerged as a legitimate source of funding for startups and entrepreneurs. While banks or traditional investors are likely going to want to see proof that there will be a large, worthwhile return on…

Graphic recording: what it is, who does it and how to utilize it

What it is: Graphic recording (also referred to as graphic facilitation or visual note taking) is the rendering of conversation, key points and ideation into images. The end result can be used across multiple mediums to visually communicate what was…