“I didn’t really take a traditional educational route in regards to starting a business.”
Like so many successful entrepreneurs before him, Jason Mascari came up with his big idea while brainstorming with a friend. “We were constantly throwing ideas around for years,” says Jason of his friend and co-founder, Ryan Golden. The two young entrepreneurs first thought of Moasis Global in 2008. In three years, the business has developed from idea to fully patented prototype.
Moasis Global is a web-based advertising platform that allows businesses to target specific geographic areas of interest. The company’s technology enables Moasis to outline an entire city with its patented grid technology and distinguish specific markets. Businesses can then choose to target sections of the grid more heavily with their advertising dollars or decrease spending in others. Users see where competing businesses spend their money and where the greatest market opportunity lies. “Businesses currently overspend in markets that they shouldn’t be targeting,” Mascari explains. Moasis is designed to help change that.
Business incubation is increasingly becoming a common practice throughout the country. While incubators are continuously popping up in major entrepreneurial hubs, they are also forming in smaller communities, where the cost of retail space is an impediment to developing businesses. By facilitating local startups, incubator spaces generate new ideas that thrive in the entrepreneurial market of West Michigan. Some incubators provide resources to help entrepreneurs bring their ideas to market.
West Michigan’s political, financial, and social environments are seen by many as conservative and slow moving. Shedding light on the intricacies of doing business in the region and the difficulties entrepreneurs face while navigating this business environment, John Kerschen, Managing Director of the Michigan Accelerator Fund, shared some insights on the situation. He has spent over 22 years working with early-stage investments, commercial banking, mergers and acquisitions, and investment banking.
Tree Huggers is an environmentally responsible business, dedicated to educating customers in leading environmentally sustainable lives. Owners Angela and Dan Topp, opened their first store in Holland two years ago and a second store on Wealthy Street in Grand Rapids in 2011. Tree Huggers seeks to break down what can be an intimidating process of living and consuming more sustainably into more manageable steps.