The business model canvas was first developed by Swiss business theorist Alexander Osterwalder in 2008 and has been widely used in business education ever since. GVSU integrated the canvas into the B.B.A curriculum in 2010, teaching it in Management 330,…
Tag: Entrepreneur
Million Dollar Dreams
Noël Cuellar - Primera Plastics Inc. The story of a $20 million business–started by a man who had labored as a migrant worker and been placed in a special education program because of language difficulties–is testimony to the tenacity, vision,…
Breaking Barriers
Amy Engelsman - Proos Manufacturing As Amy Engelsman transitioned into the her role as CEO of Proos Manufacturing, she faced significant challenges: securing company financials; obtaining funding for purchase of the business; proving her leadership capacity to the lender; earning…
Jason Mascari: Moasis Global
"I didn't really take a traditional educational route in regards to starting a business." Like so many successful entrepreneurs before him, Jason Mascari came up with his big idea while brainstorming with a friend. “We were constantly throwing ideas around…
Ryan Vaughn:Varsity News Network
"College is the perfect time to start a business. You have access to tons of resources, and it never gets easier to try something new.” Ryan Vaughn (@RyanHVaughn) is the Co-Founder of Varsity News Network (VNN), an online high school sports media network, empowering high school journalists…
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